WATCH: Papa John Is Suing Papa John’s

In what promises to be the pizza meta-event of the century, founder “Papa” John Schnatter is suing his former company after viral bad publicity saw him ousted earlier this month.

It’s the latest in a continuing saga that began with Schnatter’s use of the N-word (though he apparently denies that now) while participating in a role-playing exercise – ironically one designed to prevent public relations crises.

Schnatter subsequently apologized for the incident and resigned as chairman of the board after being asked to do so, though he quickly insisted this was a mistake, which makes this most recent development relatively unsurprising.  

Complicating matters further are the sexual harassment allegations against Schnatter and his former company, originally reported by Forbes that surfaced shortly after the N-word controversy went viral.

Schnatter’s lawyers say he wants to inspect company documents “because of the unexplained and heavy-handed way in which the company has treated me since the publication of a story that falsely accused him of using a racial slur.”

Schnatter also accuses the company’s board of not “doing any investigation,” saying its decision to remove him as chairman was based on “rumor and innuendo.”

At this point, however, any attempt at recovery for Schnatter (legal or otherwise) seems like a longshot. Even if Schnatter somehow manages to do damage control on the N-word incident, successfully painting himself as another victim of PC culture run amok, these sexual harassment claims likely won’t be so easy to explain away.

Critics have also been quick to point out that these incidents alone are far from the only ones that have tarnished the brand’s reputation. This article from Munchies not-so-subtly titled: “A Timeline of All the Dumbass Shit Papa John Has Done to Sabotage His Pizza Company,” is a good place to start if you want to read more.