Ivanka Trump Closing Namesake Clothing Brand

Ivanka Trump Closing Namesake Clothing Brand

Ivanka Trump is officially shutting down her namesake clothing line.

The first daughter and White House senior adviser says that her “focus for the foreseeable future will be the work I am doing here in Washington,” adding that the closure was “the only fair outcome for my team and partners.”

The company has been in the news cycle frequently since the election of Donald Trump, where at various times it has come under fire for issues ranging from potential conflicts of interest to contradictory stances on economic policy that ran counter to the company’s manufacturing practices.

According to the Washington Post, “the close comes as a surprise, even within the company, where officials had been discussing implementation of long-delayed oversight of its foreign factory partners as recently as last week.”

Partisan Context

Ivanka Trump’s clothing line is yet another example of a partisan war over the official news narrative, with conservative pundits asserting the brand’s financial situation has little, if anything to do with closing the company doors. Meanwhile, voices on the political left are framing the decision as the inevitable long-term outcome of the brand’s many mounting scandals.  

Expect supporters of the Trump administration to view the closing of Ivanka’s clothing brand as another successful personal attack on the Trump family for the administration’s politics. Although retailers such as Nordstrom cited declining sales and public demand as their reason for pulling the brand from its stores, many (including Donald Trump himself) have blamed political boycotts for the performance of the brand.

Expect opponents of the administration to cite many of the already mentioned issues relating to Ivanka’s involvement in the White House as reason that the First Daughter should have either shuttered the brand or further distanced herself from it long before now.