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Twitter Bans All Political Ads After Facebook’s Mark Zuckerberg Was Slammed Over Its Policy

Twitter Bans All Political Ads After Facebook’s Mark Zuckerberg Was Slammed Over Its Policy

Twitter CEO Jack Dorsey announced that the social network would ban all political ads after Facebook came under fire for allowing false claims in political advertisements.

"We've made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought," Dorsey tweeted.

"A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money," he wrote.

Dorsey said that while “internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions."

"Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale,” he wrote.

Trump camp slams move, Biden camp welcomes it:

Despite Twitter banning all political ads, Trump campaign manager Brad Parscale claimed that the move was biased against Republicans.

"This is yet another attempt to silence conservatives," he said in a statement, "since Twitter knows President Trump has the most sophisticated online program ever known."

Joe Biden’s campaign praised the move.

"When faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out, Biden campaign spokesman Bill Russo told CNN.

Zuckerberg cautions against more rules:

Facebook CEO Mark Zuckerberg was grilled about Facebook’s policy in Congress earlier this month. In an earnings call on Wednesday, Zuckerberg did not mention Dorsey’s decision but cautioned that "we need to be careful about adopting more and more rules" surrounding political speech.

"In a democracy, I don't think it's right for private companies to censor politicians or the news," he said.

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