Elon Musk Begins Mass Layoffs After Twitter Takeover, Faces Advertiser Exodus

Twitter has begun mass layoffs just days after billionaire Elon Musk took over the company, CNN reports.

Twitter employees on Thursday night began posting that they had been locked out of their company email accounts.

“Just got remotely logged out of my work laptop and removed from Slack,” one Twitter employee said on the platform. “So sad it had to end this way.”

Twitter employees all received an email on Thursday.

“If your employment is not impacted, you will receive a notification via your Twitter email,” the email said. “If your employment is impacted, you will receive a notification with next steps via your personal email.”

The email added that “to help ensure the safety” of employees and the company, Twitter offices “will be temporarily closed and all badge access will be suspended.”

Half of workers fired?

Reports have said that Twitter plans to fire half of its 7,500-employee workforce, though it’s unclear how many will actually be let go.

Employees impacted by the layoffs worked on ethical AI, curation, marketing, communication, search, public policy, wellness and other teams.

The company was immediately hit with a class-action lawsuit on Thursday, accusing it of violating federal worker protections and California labor law requiring 60 days’ advance notice prior to mass layoffs.

“Elon Musk, the richest man in the world, has made clear that he believes complying with federal labor laws is ‘trivial,’” Attorney Shannon Liss-Riordan, who filed the lawsuit, said in a statement to CNN. “We have filed this federal complaint to ensure that Twitter be held accountable to our laws and to prevent Twitter employees from unknowingly signing away their rights.”

Advertiser exodus:

The company is also dealing with an advertiser exodus and firms grow worried about Musk’s planned content moderation changes.

Ford, Audi, General Mills, General Motors, Pfizer and Volkswagen are among the companies that have halted advertising on the platform.

“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,” Musk tweeted on Friday. “Extremely messed up! They’re trying to destroy free speech in America.”

 

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