I think most of us will agree that it's financial suicide to attack your customer base. I'm no business guru, but I do know that the success of a company is based on how they treat their customers. Consumers will put up with a lot, if they know they can get a good deal (just look at Black Friday lines: people are willing to give up their Thanksgivings to save on a TV), but if they feel they are being abused by a company, they will abandon ship like nothing you've ever seen.
We've seen this recently with a company called GrubHub. When their CEO Matt Mahoney sent an abusive letter to his entire staff over Trump's victory, many online were outraged. They promised never to use the app again because of Mahoney's demand that pro-Trump employees resign.
The company's stock dropped significantly after his email went viral. It remains to be seen if it can recover, if the company ousts Mahoney, or if a class-action lawsuit on behalf of employees is on its way.
Pepsi is the latest company to suffer because of a stupid CEO. Indra Nooyi made similar disparaging comments over President-Elect Trump, inspiring a social media campaign to boycott the many products Pepsi-Co makes. And wouldn't you know, their stock is tanking.
This proves that even comments can jeopardize a company's future. People aren't stupid, despite what the powers at be want to believe. If people feel that a company does not reflect their values or- God forbid- is aggressively attacking them, then they are going to fight back.
That brings me to the biggest waste of human resources in the 21st Century: Twitter. Oh, I've written about Twitter before. Apparently, despite the growing movement away from the social platform and the rise of more viable alternatives, CEO Jack Dorsey continues his crusade against common sense, conservative values, and freedom of speech.
Twitter suspended high-profile accounts associated with the alt-right movement, the same day the social media service said it would crack down on hate speech.
Among those suspended was Richard Spencer, who runs an alt-right think tank and had a verified account on Twitter. (via USA Today)
Twitter recently unveiled more tools to censor free speech- I mean, crack down on "hate speech." In liberal code, that means anything social justice warriors, triggered snowflakes, and delicate celebrities simply do not like. It gives draconian-level power to Twitter and the liberals it supports to censor or ban anyone that expresses views it does not like.
This includes shutting down Twitter accounts of alt-right and conservative voices on the platform.
The hypocrisy of this social network is shocking. They claim to be defenders of free speech that simply want to combat abuse. They've even said: "The Twitter Rules prohibit targeted abuse and harassment, and we will suspend accounts that violate this policy."
Oh really? Then how does this keep happening?
Social media giant Twitter allowed the violent threat “Rape Melania” against incoming First Lady Melania Trump to trend after the site exploded with assassination threats against President-elect Donald Trump...
Twitter routinely removed pro-Trump trending topics and manipulated hashtags that hurt failed Democratic presidential candidate Hillary Clinton during the election. Furious users accused the site of censoring the explosive DNC Wikileaks story in July after #DNCLeaks, with over a quarter million tweets, vanished from the Trending section, replaced by the far less popular #DNCLeak. (via Breitbart).
Clearly, Twitter is hiding behind the guise of preventing "hate speech" in an effort to silence conservative voices. Their new tools are just a way for their pathetic, weak-willed celebrity users- a major draw for the creation of new accounts- to feel safe and coddled. God forbid Lady Gaga hear from someone that doesn't like her!
Yet when conservatives are attacked, Twitter is silent. When liberals call for the death of the next president, Twitter does nothing. Actually, they don't do nothing- they make it a trending topic!
This kind of one-sided, preferential treatment does not belong on a social platform that is supposed to welcome everybody. While the leaders of Twitter may be liberal, they cannot expect to thrive if they aggressively silence a huge portion of society.
If all the conservatives leave, what is Twitter going to become? Just a bunch of whiny SJW's arguing over how to be defined.
I doubt they will provide an ample market for the many advertisers and corporations that pay Twitter's bills.
Recent drama on the social platform has seen a drop in company value. Twitter was projecting massive growth to its stockholders, predicting a billion users. But because of limited features, massive competition, and continued allegations of censorship, the platform is stagnating. This has led to a stock sellout and key leadership frequently leaving the company.
Major rival to Twitter, Facebook, frequently comes under fire for the biased slant of its liberal owners. But while Zuckerberg and Sandberg are outspoken Democrats, there is evidence that the company is trying to fix their inherent bias.
“Conservatives and Republicans have always been an important part of Facebook,” Zuckerberg posted. “It doesn't make sense for our mission or our business to suppress political content or prevent anyone from seeing what matters most to them.” (via IBT)
Zuckerberg met with conservative pundits and leaders as a show of good faith. When the company was criticized for its news team that favored progressive stories, they replaced them with an algorithm meant to eliminate any bias. While you could argue that these weren't the most effective solutions or strategies, they are light years ahead of Twitter's attempts at silencing and marginalizing it's conservative user base.
Over the last year, we've already seen large flocks of users abandon the blue bird for better platforms. When they banned Milo Yiannopoulos from the platform, he resorted to Facebook and is enjoying continued success. Alternative social platform Gab has seen a meteoric rise over recent months as many conservatives and alt-right users continue to get banned by Twitter.
The bottom line is Twitter cannot survive in a market so dense with competition. The 140-character limit was cute, but has created a stagnant climate where companies cannot properly promote their content. Users get over the novelty very quickly. The company has not been able to adapt to the changes in social media or attract new users (i.e.: your mom and aunts aren't getting on Twitter anytime soon).
Couple that with their aggressive attempts to punish conservatives while encouraging hate from the left, this melting iceberg of a company is soon to vanish.